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  • Designing Surveys : A Guide to Decisions and Procedures, Paperback by Blair, ...

    • Item No : 365782537703
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    • Designing Surveys : A Guide to Decisions and Procedures, Paperback by Blair, Johnny; Czaja, Ronald F.; Blair, Edward A., ISBN 1412997348, ISBN-13 9781412997348, Brand New, Free shipping in the US

      This text for beginning researchers considers issues faced by researchers in varying contexts, including academic versus nonacademic research, surveys of organizations versus households or individuals, and cross-cultural surveys. Examples are drawn from a wide range of social research, including sociological, political, educational, public health, marketing, and business applications. The reader-friendly open layout offers larger text. This third edition contains updates on survey methodology, especially changes in methods for telephone and multi-mode survey design. Three chapters on sampling have been restructured and expanded to offer more focus on survey error as a framework for thinking about each stage of survey design and implementation. This edition also adds two new chapters on sample design and implementation, and four methodology appendices on sampling models, organizational surveys, questionnaire evaluation, and cognitive interviewing. The authors are affiliated with North Carolina State University and the University of Houston. Annotation ©2013 Book News, Inc., Portland, OR ()
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