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  • Defending Your Brand : How Smart Companies Use Defensive Strategy to Deal wit...

    • Item No : 365784549735
    • Condition : Like New
    • Brand : No brand Info
    • Seller : greatbookprices1
    • Current Bid : US $57.14
    • * Item Description

    • Defending Your Brand : How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks, Paperback by Calkins, Tim, ISBN 1137278757, ISBN-13 9781137278753, Like New Used, Free shipping in the US Discusses the importance of developing and maintaining defensive strategies in a competitive business environment, offering guidance on creating a defense plan, acquiring information about competitors, and thwarting competitors' efforts.
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