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Defending Your Brand : How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks, Paperback by Calkins, Tim, ISBN 1137278757, ISBN-13 9781137278753, Like New Used, Free shipping in the US Discusses the importance of developing and maintaining defensive strategies in a competitive business environment, offering guidance on creating a defense plan, acquiring information about competitors, and thwarting competitors' efforts.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.