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    Decision-driven Analytics : Leveraging Human Intelligence to Unlock the Power...

    • Item No : 356816908817
    • Condition : Brand New
    • Brand : No brand Info
    • Seller : greatbookprices1
    • Current Bid : US $50.71

    • * Item Description

    • + Close the gap between managers and decision-making on one side, and data scientists and data analytics on the other;. Challenging the conventional wisdom of data-driven decision-making, marketing professors and behavioral scientists Bart De Langhe and Stefano Puntoni argue that many analytics efforts flounder because data analyses are disconnected from the decisions to be made.
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