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    Decision Making in Marketing and Finance : An Interdisciplinary Approach to S...

    • Item No : 277037942084
    • Condition : Like New
    • Brand : No brand Info
    • Seller : greatbookprices2
    • Current Bid : US $145.53

    • * Item Description

    • Koku achieves his goal by showing how value can be created for shareholders and other stakeholders, linking marketing and finance decision making, and providing much-needed teaching materials for an interdisciplinary approach to case analysis.
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