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Dawn Iacobucci - Social Media Analytics and Its Applications in Market - N555z
- Item No : 387007462148
- Condition : Brand New
- Brand : Foundations and Trends (R) in Marketing
- Seller : ihaveit_music
- Current Bid : US $106.00
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* Item Description
- In SMA, the authors emphasize the roles of data and tools in tackling marketing problems. In marketing applications within the context of SMA, they discuss not only current problems, but also trends and future directions.
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