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Database Marketing: Analyzing and Managing Customers by Robert C. Blattberg (Eng
- Item No : 146627719330
- Condition : Brand New
- Brand : No brand Info
- Seller : the_nile
- Current Bid : US $144.44
-
* Item Description
- By Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin. It should be a standard reference in the area for many years.". (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University).
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