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    Database Marketing: Analyzing and Managing Customers by Robert C. Blattberg (Eng

    • Item No : 146627719330
    • Condition : Brand New
    • Brand : No brand Info
    • Seller : the_nile
    • Current Bid : US $143.42

    • * Item Description

    • By Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin. It should be a standard reference in the area for many years.". (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University).
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