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"The Data and Analytics Strategy for Business by Simon Asplen-Taylor is a comprehensive textbook aimed at commerce students and professionals looking to unlock the value of data assets in their organizations. This publication, published by Kogan Page in 2022, provides a results-driven approach to data strategy, focusing on databases, data mining, and strategic planning. With 328 pages and written in English, this trade paperback offers insights and practical guidance on how to leverage data analytics to drive innovation and improve business outcomes."
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.