When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.
Data Driven : Harnessing Data and AI to Reinvent Customer Engagement, Hardcov...
- Item No : 365710597972
- Condition : Like New
- Brand : No brand Info
- Seller : greatbookprices1
- Current Bid : US $28.48
-
* Item Description
- Data Driven : Harnessing Data and AI to Reinvent Customer Engagement, Hardcover by Chavez, Tom; O’hara, Chris; Vaidya, Vivek, ISBN 1260441539, ISBN-13 9781260441536, Like New Used, Free shipping in the US
<div><div><b><i>Axiom Business Book Award Silver Medalist in Business Technology</i></b></div><div><b><br></b></div><div><b>The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce?the #1 customer relationship management (CRM) company in the world</b></div><div><b><br></b></div><div>A tectonic shift in the practice of marketing is underway. technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies?cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)?we have more data about consumers and their needs, wants, and affinities than ever before. <i>Data Driven</i> will show you how to:</div><div><br></div><div>?<span style="white-space:pre"></span>Target and delight your customers with unprecedented accuracy and success</div><div>?<span style="white-space:pre"></span>Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal</div><div>?<span style="white-space:pre"></span>Capture, organize, and analyze data from every source and activate it across every channel</div><div>?<span style="white-space:pre"></span>Create a data-powered marketing strategy that can be customized for any audience</div><div>?<span style="white-space:pre"></span>Serve individual consumers with highly personalized interactions</div><div>?<span style="white-space:pre"></span>Deliver better customer service for the best customer experience</div><div>?<span style="white-space:pre"></span>Improve your products and optimize your operating systems</div><div>?<span style="white-space:pre"></span>Use AI and IoT to predict the future direction of markets</div><div><br></div><div>You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll see how top companies put these data-driven strategies into action: how Pandora used second- and third-hand data to learn more about its listeners; how Georgia-Pacific moved from scarcity to abundance in the data sphere; and how Dunkin’ Brands leveraged CRM data as a force multiplier for customer engagement. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next. </div><div> </div><div>Sure to be a classic,<i> Data Driven</i> is a practical road map to the modern marketing landscape and a toolkit for success in the face of changes already underway and still to come.</div></div><div> </div>
★ Recommended Products Related To This Item
♥ Best Selling Products in this category
