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DRIVING DIGITAL STRATEGY By Sunil Gupta (Hardback) (9781633692688)
- Item No : 396752051780
- Condition : Brand New
- Brand : No brand Info
- Seller : bookwanderers
- Current Bid : US $38.60
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* Item Description
- Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses.
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