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    Creative Advertising Concept and Copy: A Practical, Multidisciplinary Approach

    • Item No : 177189425137
    • Condition : Brand New
    • Brand : No brand Info
    • Seller : loveourprices2
    • Current Bid : US $46.14

    • * Item Description

    • Notwithstanding the need for independent inspiration and originality, the author guides readers through the entire process of campaign planning, moving from strategy to creative idea to finished piece whilst employing concepts and principles relevant to ‘design thinking’.
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