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Published as the 22nd edition by McGraw Hill International Student Edition in 2020, this textbook remains a trusted resource for students, educators, and practitioners alike. The authors incorporate real-world examples and case studies to illustrate how organizations across industries and sectors have successfully crafted and executed strategies to achieve competitive success.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.