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Contemporary Radio Programming Strategies (Routledge Library Editions: Radio)
- Item No : 167533615206
- Condition : Brand New
- Brand : No brand Info
- Seller : loveourprices2
- Current Bid : US $42.46
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* Item Description
- This book, first published in 1990, offers an in-depth analysis of the 'fundamental beliefs' of radio. This refers to the common understanding of what the radio enterprise is - and should be - about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming - a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question 'What do listeners really want from radio?'
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