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Consumer Culture, Branding and Identity in the New Russia : From Five-year Plan to 4x4, Paperback by Roberts, Graham H. J., ISBN 0367340631, ISBN-13 9780367340636, Like New Used, Free shipping in the US Russia is currently enjoying an astonishing consumer boom that not even the recent global financial crisis has managed to dampen. As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other.
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