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This textbook titled "Consumer Behaviour" is a valuable resource for students and professionals interested in the subject area of business and economics. The book is authored by Zubin Sethna and Jim Blythe and published by SAGE Publications, The Limited in 2019. It has 576 pages and is available in a trade paperback format. The book covers the subject of marketing and general consumer behavior. It is written in English and has a length of 9.8 inches, a height of 1.1 inches, and a width of 7.5 inches. The book is not only informative but also practical, making it an excellent addition to any library.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.