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This book is a valuable resource for anyone interested in consumer behavior. The author, Michael R. Solomon, provides a comprehensive guide to the topic in his 11th edition book. It is written in English and was released in 2014.
The book title is "Consumer Behavior: Buying, Having, and Being Solomon 11e" and it is authored by Michael R. Solomon. It is a great addition to any book collection and is perfect for anyone interested in consumer behavior.