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Consumer Behavior: Building Marketing Strategy by David L. Mothersbaugh and.... This textbook is in good condition, but it has a slice in the spine from where the package was opened with a knife. Book still looks good, has had some highlighting, and has minimal wear and tear.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.