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Consumer Behavior Analysis : A) Rational Approach to Consumer Choice, Paperba...
- Item No : 405834426637
- Condition : Brand New
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* Item Description
- Consumer Behavior Analysis : A) Rational Approach to Consumer Choice, Paperback by Hantula, Donald A. (EDT); Wells, Victoria K. (EDT), ISBN 1032924160, ISBN-13 9781032924168, Brand New, Free P&P in the UK
Consumption is the primary economic activity in a post-industrial society. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. It comprises articles originally published in the Journal of Organizational Behavior Manage
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