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  • Concise Guide to Market Research : The Process, Data, and Methods Using IBM S...

    • Item No : 365577102062
    • Condition : Like New
    • Brand : No brand Info
    • Seller : greatbookprices1
    • Current Bid : US $94.66
    • * Item Description

    • Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPASS Statistics, Hardcover by Sarstedt, Marko; Mooi, Erik, ISBN 3662567067, ISBN-13 9783662567067, Like New Used, Free shipping in the US This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.
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