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    Competition and Marketing Strategies in the Pharmaceutical In... - 9781138971363

    • Item No : 356668201629
    • Condition : Brand New
    • Brand : No brand Info
    • Seller : books--etc
    • Current Bid : US $58.60

    • * Item Description

    • ISBN-13: 9781138971363, 978-1138971363. It provides valuable insights into the level of promotional expenditure required to achieve a significant market share for new products; the use of price, new products and promotional strategies to protect market share; the effects of patent expiration on price levels and the use of pricing strategy to achieve market share.
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