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Communication Skills for Conservation Professionals, Paperback by Jacobson, Susan K., ISBN 1559635096, ISBN-13 9781559635097, Like New Used, Free shipping in the US Jacobson (ecology and conservation, U. of Florida, Gainsville) offers practical guidance for achieving conservation goals through effective communication. Following an introductory chapter, discussion includes gathering background information and targeting audiences, developing a communications campaign, using mass media, developing interpretive media, establishing long-term conservation education strategies, and evaluating programs. Annotation c. Book News, Inc., Portland, OR ()
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