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Cengage Principles of Marketing Textbook Fifth Canadian Edition
- Item No : 396838128219
- Condition : Very Good
- Brand : No brand Info
- Seller : geminifindsco
- Current Bid : US $36.34
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* Item Description
- Dive into the world of marketing with this comprehensive textbook. This edition offers a thorough exploration of marketing principles, providing a solid foundation for understanding consumer behavior, market analysis, and strategic planning. The book is designed to engage students with real-world examples and case studies, making complex concepts accessible and relevant. Perfect for students pursuing business degrees or anyone interested in gaining a deeper understanding of marketing strategies. Ideal for classroom study, independent learning, or professional development.
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Type: Textbook
Author: Lamb, Hair, McDaniel, Boivin, Gaudet, Snow
Publication Name: Principles of Marketing
Subject: Marketing, Business, Economics, College, Education
Subject Area: Business Studies, Marketing Management, Economics, Higher Education, Business & Economics
Format: Textbook, Paperback
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