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These industries are characterized by high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects. The book consists of two parts. In the first part, Professor Varian outlines the basic economics of these industries.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.