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In Part II, he details communication techniques with blogs and podcasts, wikis, social networks, and user communities. Part III shows CRM in practice, with chapters on the collaborative value chain, new models of sales and marketing, and social CRM in the public sector and politics.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.