CFO of the Future: The trusted guide for CFOs to lead with IMPACT and create VAL

Review

"It is so refreshing to receive advice that is both credible and relevant. Alena clearly understands the challenges and rewards of being a CFO and the increasing demands in a world of pandemics and digital disruption. She combines this knowledge with a genuine desire to coach and assist current and aspiring CFO's and an authentic and engaging communication style." Luke Austin, ITC Sector CFO (IBM, Lenovo, Huawei) and Deputy CEO - Huawei Australia
"The CFO of the Future is a must have for the modern CFO who wants to contribute to the success of any organisation they serve. Every finance professional at some stage of their career harbours ambitions to become a CFO. The paths to get there may vary - and increasingly of late, the requirements of the position do too. As you will learn from reading this book - the characteristics of the modern CFO are no longer just about the numbers. Alena has a remarkable ability to turn individual held beliefs, experiences and values into a strong sense of purpose about who you are and what you stand for as a professional, and how to articulate these as your point of difference going forward. Working with Alena is an empowered growth experience that unlocked numerous strategies to define my path to long term fulfilment and success.I highly recommend CFOs make time for this book" Daniel Brandon, Chief Financial Officer, West HQ
"Alena has written, what I believe to be, an accurate reflection of the evolving role of the CFO in business. The challenges we all face in a world with no 'off button', dealing with an unpredictable future and operating a business in an environment of "shocks" has meant that CEOs and Boards are relying more heavily on CFOs than ever before. Alena's 4 Quadrants of Leadership framework serves to remind us, as CFOs, how important it is to stay grounded, remain focused on the basic elements of Controllership while at the same time having the agility to driving business performance and Commercial and Strategic value. This book will not only be useful for current CFOs but will also be useful to finance professionals who are aspiring to be CFOs in the future. I recommend this book to anyone with CFO aspirations and more importantly CFOs who never stop learning in that continued drive towards self-improvement and personal development. This book will help you, your team and your organisation achieve your goals. Alena, you are a genius and congratulations on a great piece of work."Michael Meyer, Group CFO - URC Oceania (Snack Brands Australia and Griffins Foods New Zealand)

Review Quote

"It is so refreshing to receive advice that is both credible and relevant. Alena clearly understands the challenges and rewards of being a CFO and the increasing demands in a world of pandemics and digital disruption. She combines this knowledge with a genuine desire to coach and assist current and aspiring CFO's and an authentic and engaging communication style." Luke Austin, ITC Sector CFO (IBM, Lenovo, Huawei) and Deputy CEO - Huawei Australia "The CFO of the Future is a must have for the modern CFO who wants to contribute to the success of any organisation they serve. Every finance professional at some stage of their career harbours ambitions to become a CFO. The paths to get there may vary - and increasingly of late, the requirements of the position do too. As you will learn from reading this book - the characteristics of the modern CFO are no longer just about the numbers. Alena has a remarkable ability to turn individual held beliefs, experiences and values into a strong sense of purpose about who you are and what you stand for as a professional, and how to articulate these as your point of difference going forward. Working with Alena is an empowered growth experience that unlocked numerous strategies to define my path to long term fulfilment and success. I highly recommend CFOs make time for this book" Daniel Brandon, Chief Financial Officer, West HQ "Alena has written, what I believe to be, an accurate reflection of the evolving role of the CFO in business. The challenges we all face in a world with no 'off button', dealing with an unpredictable future and operating a business in an environment of "shocks" has meant that CEOs and Boards are relying more heavily on CFOs than ever before. Alena's 4 Quadrants of Leadership framework serves to remind us, as CFOs, how important it is to stay grounded, remain focused on the basic elements of Controllership while at the same time having the agility to driving business performance and Commercial and Strategic value. This book will not only be useful for current CFOs but will also be useful to finance professionals who are aspiring to be CFOs in the future. I recommend this book to anyone with CFO aspirations and more importantly CFOs who never stop learning in that continued drive towards self-improvement and personal development. This book will help you, your team and your organisation achieve your goals. Alena, you are a genius and congratulations on a great piece of work." Michael Meyer, Group CFO - URC Oceania (Snack Brands Australia and Griffins Foods New Zealand)

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