Business Models : The New Value Creation and Capture Mechanisms of the 21st C...

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A business model basically describes the way a company makes money. Yet, often we use services for free (. Fac, Google or WhatsApp) or for what seems to be a relatively minor price (. Blablacar, Airbnb, and Amazon). business models are different to traditional business models.

Business Models explains the key challenges and characteristics of the various business models that are used by businesses. These companies can be a source of inspiration for traditional bricks-and-mortar companies that aim to go and/or revamp their traditional business model. Most businesses rely on some form of technology for their marketing communication, customer relationship management, supply chain or distribution, yet transformation entails a complete reassessment of the way value is created and captured. Business Models details the successful customer acquisition tactics and the development of business ecosystems by players.

Using the relevant academic and managerial body of knowledge, the authors define the concepts, describe the various ways businesses create and capture value and propose some useful tools for managers to analyse a situation, formulate or implement a strategy. Different business types are evaluated, such as multisided platforms, merchants, subscription-based model, freemium, social media and sharing economy. Each chapter is illustrated with several examples and the appendix comprises four full-length case studies.