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Building Corporate Identity, Image and Reputation in the Era, Paperback by Melewar, T. C. (EDT); Dennis, Charles (EDT); Foroudi, Pantea (EDT), ISBN 0367531240, ISBN-13 9780367531249, Like New Used, Free shipping in the US Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.
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