Brilliant Strategy for Business: How to plan, implement and evaluate strategy at

Publisher Description

In Business, strategy is king.  Leadership and hard work are all very well and luck is mighty useful, but it is strategy that makes or breaks a business, organisation or team. Of course, it is easier to talk a good strategic game than it is to execute one. This book will help you turn your words into effective and successful actions.

Notes

A introductory self-teach manual for those new to putting a strategy together, business students etc.

Back Cover

WHATEVER YOUR ROLE - YOU ARE A STRATEGIST No longer just for business leaders, executives or the specialist consultant, strategy now involves the whole organisation and everyone in it. From quick wins you can start using straight away to the deeper knowledge you need to understand, develop, implement and evaluate a successful strategy, Brilliant Strategy for Business will show you how.

Table of Contents

About the author Acknowledgements Introduction How the book is organised   Part 1 Getting to grips with strategy 1    How to be a brilliant business strategist 2    Strategic issues 3    Strategic directions   Part 2  Business level strategy 4    Finding competitive advantage 5    Strategy as learning and innovation 6    Strategy, day to day 7    How to lead, implement change and evaluate strategy   Part 3 Strategic thinking in a changing world 8    The purpose and future of strategy 9    How to break the rules of strategy   Epilogue Further reading Twenty prominent strategists Index

Long Description

In Business, strategy is king. Leadership and hard work are all very well and luck is mighty useful, but it is strategy that makes or breaks a business, organisation or team. Of course, it is easier to talk a good strategic game than it is to execute one. This book will help you turn your words into effective and successful actions.

Details