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Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne (English, Paperback)
- Item No : 156967412797
- Condition : Brand New
- Brand : No brand Info
- Seller : anaira.enterprises
- Current Bid : US $12.42
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* Item Description
- W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the founders of the Blue Ocean Global Network. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
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