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Blue Ocean Strategy How to Create Uncontested Market Space and ... 9781625274496
- Item No : 396587585817
- Condition : Brand New
- Brand : Harvard Business Review Press
- Seller : humu6431
- Current Bid : US $9.46
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* Item Description
Dive into the world of strategic management with "Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant" by Renee A. Mauborgne and W. Chan Kim. Published in 2015 by Harvard Business Review Press, this hardcover text is an essential read for business professionals and students aiming to grasp the art of creating new market niches. The book is meticulously crafted with 320 pages of insightful content, making it a substantial yet manageable resource for your personal library or academic coursework.
This expanded edition offers a comprehensive look at how to innovate and outpace the competition. It presents a framework for identifying and leveraging untapped opportunities, all while providing a compelling narrative backed by real-world examples. Measuring 234 mm in height and 155 mm in width, the book fits comfortably in hand or on your desk, ready to be referenced time and time again. With its ISBN 9781625274496, this textbook stands as a reliable guide for anyone serious about business strategy.
