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W. Chan Kim and Renée A. Mauborgne's "Blue Ocean Strategy" is a seminal work that challenges readers to think beyond the conventional boundaries of their industries. Illustrated with insightful charts and graphs, the book is designed to engage and guide readers through the process of developing a unique strategy that makes competition irrelevant.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.