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  • BRANDS & BRANDING (Paperback / softback) (9781032600437)

    • Item No : 297404585390
    • Condition : Brand New
    • Brand : No brand Info
    • Seller : bookwanderers
    • Current Bid : US $69.51
    • * Item Description

    • This volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the integration of the 4Ps in implementing the brand strategy. The book presents a practical perspective on building brands through social media and using artificial intelligence technologies.
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