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Artificial Intelligence for Marketing Management, Paperback by Thaichon, Park (EDT); Quach, Sara (EDT), ISBN 1032248491, ISBN-13 9781032248493, Brand New, Free shipping in the US Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.
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