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Alex Thompson - Essentials of Marketing Theory and Practice for a Ma - L555z
- Item No : 375426990392
- Condition : Brand New
- Brand : Taylor & Francis Ltd
- Seller : ihaveit_music
- Current Bid : US $86.15
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* Item Description
- Uniquely practical and applied in its approach with an emphasis on employability, with a 25,000-word running case study embedded within each chapter, which enables students to 'progress' through a 'marketing career' by applying their newly learned knowledge into realistic and modern context.
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