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Advertising Theory by Shelly Rodgers (English) Paperback Book
- Item No : 396910041929
- Condition : Brand New
- Brand : No brand Info
- Seller : grandeagleretail
- Current Bid : US $75.19
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* Item Description
- Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. This new edition includes a balance of theory and practice that will help provide a working knowledge of the primary theoretical approaches and will help readers synthesize the vast literature on advertising with the in-depth understanding of practical case studies and examples within every chapter.
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