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Dive into the world of advertising with "Advertising & IMC: Principles and Practice (What's New in Marketing Series)," a comprehensive hardcover guide authored by Sandra Moriarty. Published in 2018, this edition offers a detailed exploration of advertising principles and tactics, ensuring you're equipped with the latest industry insights. With a focus on English-language content, the book is priced competitively at 93.67, making it an accessible resource for both students and professionals. Whether you're looking to expand your knowledge or develop a deeper understanding of the subject, this title is a valuable addition to any marketing enthusiast's library.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.