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The product is a textbook titled "Advertising & IMC: Principles and Practice (10th Edition)" by author Mitchell. This book focuses on the subject of advertising, providing students and professionals with a comprehensive understanding of advertising principles and practices. With a clear emphasis on real-world examples and industry insights, this textbook serves as a valuable resource for anyone interested in the field of advertising and marketing communications.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.