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Advanced Marketing Research by Richard Bagozzi (English) Paperback Book
- Item No : 136207106972
- Condition : Brand New
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- Seller : the_nile
- Current Bid : US $42.01
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* Item Description
- By Richard Bagozzi. Multivariate statistical models for categorical data. Cluster analysis in marketing research. Topics covered include: Partial lease squares. Cojoint analysis. Edited by Richard Bagozzi.
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