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    Advanced Applications of Network Analysis in Marketing Science [Paperback]

    • Item No : 176809835500
    • Condition : Brand New
    • Brand : No brand Info
    • Seller : loveourprices2
    • Current Bid : US $19.14

    • * Item Description

    • This cumulative dissertation focuses on the use of network analysis to generate and analyze novel data in marketing. The work moves beyond the scope of traditional social network analysis to consider networks composed of different types of nodes at varying levels of granularity.
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