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A Theory of Cognitive Dissonance (Macat Library The) by Camille Morvan
- Item No : 376452499190
- Condition : Brand New
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- Seller : loveourprices2
- Current Bid : US $29.35
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* Item Description
- When Festinger was carrying out his research, the dominant school of thought – behaviorism – focused on outward behaviors and their effects. In the case of “cognitive dissonance”, for example, he hypothesized that apparently incomprehensible or illogical behaviors might be caused by a cognitive drive away from dissonance, or internal contradiction.
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