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A Primer on Consumer Behavior: A Guide for Managers by David W. Stewart (English
- Item No : 157150897293
- Condition : Brand New
- Brand : No brand Info
- Seller : the_nile
- Current Bid : US $39.15
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* Item Description
- By David W. Stewart. Subtitle A Guide for Managers. This book is intended to provide a quick, highly accessible introduction to key issues and concepts necessary for understanding market demand, designing successful products and services, and for creating effective marketing programs.
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